Brand Wholesalers Must Control Their Online Product Flow
Brand Wholesalers, or Licensees, who fail to control their product flow to the online marketplace run the risk of alienating their retail accounts. While these new online sales may seem incremental, these sales are in fact, transitional sales from traditional retailers.
While some estimates have placed internet sales as high as $135 billion last year, this only represents 8% of all retail sales. No licensee can afford to risk alienating their retail partners. By the same token, they would be very unwise to offend their licensors.
By employing our proprietary software, Brandoogle identifies which web sites are presenting licensed product online and then determines which sites are most harmful to the brand. From there, we partner with wholesalers to map the flow of goods from point of manufacture to the websites that are most destructive to the brand. Wholesalers armed with this knowledge will be much more likely to steer products away from sales channels that hurt the brand. They will also restore confidence in both retailers and brand owners that their branded products are appropriately positioned online.
Questions? Comments? Interested in learning more about Brandoogle? Please feel free to contact us at Questions@Brandoogle.com or call us at (734) 657-8779.