“At-Risk” Retail Categories

Well-established brands with high-value, high-margin items are the most lucrative for online marketers to exploit.  Margins can be shaved with lower, overhead structure and customers can be reached easily through the Internet.  Brandoogle has identified several retail categories which are “At-Risk.”

Apparel and Accessories
Health and Beauty
Housewares and Home Decor
Sporting Goods
Auto Parts
Computers and Computer Parts
Consumer Electronics
Home Improvement
Office Supplies
Toys and Hobbies


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