Category Archives: Retailers

PRICE MATCHING: Have Retailers Created a Monster?

Price matching is a known margin killer. Yet, the fear of losing in-store sales to on-line competitors has retailers aggressively implementing discretionary price-matching policies. In the past, all sellers had very similar cost structures. Store hours and location convenience played a significant role in consumer behavior. In order to utilize price-matching, a consumer had to: Continue Reading...

Internet Price Risk…Buyer Beware

As the summer winds down, the all-important fall buying season for retailers is heating up. While the role of the retail buyer has never been easy, the advances in technology, savvy online retailers, as well as increased use of mobile devices, the job is now infinitely more challenging. Historically, retail buyers have managed a series Continue Reading...

Is Best Buy’s Showrooming Strategy Flawed?

About a year ago I blogged that “Showrooming is no longer a sideshow, but now the main event”. (Showrooming is the practice of evaluating an item at a retail outlet, and subsequently purchasing the item online for a much lower price.) In this blog I went to great pains to show that showrooming risk impacts Continue Reading...

Retail Showrooming is Dead

According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Time to pop the champagne, right? Retail showrooming is a known margin killer and according to the IBM report, it now occurs at so such low levels, as to not constitute a measurable threat. So rest easy, Continue Reading...

The Fall Showrooming Season

There is no better place to witness the fall color season than Michigan. In my back yard I am extremely fortunate to have a number of large maples of different varieties that change into a cornucopia of colors during a six week period. The view is simply spectacular. That said, I am also very unfortunate Continue Reading...

How Showrooming Impacts Earnings

Showrooming is no longer a sideshow. For C-Level executives it has become the main event. The extensive press coverage of the demise of Best Buy was a wake-up call for both brands and retailers. Showrooming is not just simply a nuisance, it can actually bring down a major retailer. The fact that both Target and Continue Reading...