Author: coleman
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Has Social Media made Brand Building irrelevant?
Without trying to sound too jaded, it seems to me, the less that is collectively known about a given subject, the more experts there are in the field. My case in point is the number of “experts” who are calling for the demise of brands due to the social media revolution. Social Media is so…
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Managing the Brand “Experience”
How can a brand possibly deliver a consistent experience, if they don’t even know all the potential points-of-sale? The simple answer is they can’t. I recently had the pleasure of attending the BRITE conference at the Columbia Business School. This world class conference is focused on the intersection between brands, technology and innovation. The overarching…
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Is Best Buy’s Showrooming Strategy Flawed?
About a year ago I blogged that “Showrooming is no longer a sideshow, but now the main event”. (Showrooming is the practice of evaluating an item at a retail outlet, and subsequently purchasing the item online for a much lower price.) In this blog I went to great pains to show that showrooming risk impacts…
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Retail Showrooming is Dead
According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Time to pop the champagne, right? Retail showrooming is a known margin killer and according to the IBM report, it now occurs at so such low levels, as to not constitute a measurable threat. So rest easy,…
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It’s Midnight on the Internet
It’s Midnight on the internet…do you know where your brands are? The honest truth is, that for most of us, the answer is no. Like the naïve parents of teenage children, we don’t precisely know where brands are, but like to think that all is well. It’s not until the phone rings at one in…
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The Fall Showrooming Season
There is no better place to witness the fall color season than Michigan. In my back yard I am extremely fortunate to have a number of large maples of different varieties that change into a cornucopia of colors during a six week period. The view is simply spectacular. That said, I am also very unfortunate…
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How Showrooming Impacts Earnings
Showrooming is no longer a sideshow. For C-Level executives it has become the main event. The extensive press coverage of the demise of Best Buy was a wake-up call for both brands and retailers. Showrooming is not just simply a nuisance, it can actually bring down a major retailer. The fact that both Target and…
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The Showrooming Scorecard
“If Showrooming is so pervasive, why aren’t companies doing more to combat it?” This is a question we are hearing more and more. Companies, be it brands or retailers, realize that this problem is reaching epidemic proportions, yet seem to be doing little to change the dynamic. Why? We can’t manage what we don’t measure.…
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The Great Showrooming Showdown
That right. It’s coming. Showrooming is no longer just a minor business nuisance, it’s becoming a life altering change in the lives of traditional brick and mortar retailers. And they’re not taking this change sitting down. They’re coming out swinging. Brands that are involved in Showrooming will be shown the door by their top retail…
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Showrooming is the New Shoplifting
Showrooming isn’t technically a crime, but if you ask many of my clients they think it should be. Each year, showrooming costs retailers tens of millions in lost profits. Showrooming is when someone purchases a product online after researching it in a brick and mortar store. Last year, $42.3b was spent online and a large…