About: coleman

Recent Posts by coleman

Are Brands at Risk of Identity Theft?

15 million victims lose $50 billion a year, In the U.S. alone. Identity theft has exploded because of technology, but people aren’t the only ones at risk. As counterfeiters get more sophisticated, brands become just as vulnerable. I would imagine that most people who buy a fake Rolex watch or fake Gucci bag are well Continue Reading...

PRICE MATCHING: Have Retailers Created a Monster?

Price matching is a known margin killer. Yet, the fear of losing in-store sales to on-line competitors has retailers aggressively implementing discretionary price-matching policies. In the past, all sellers had very similar cost structures. Store hours and location convenience played a significant role in consumer behavior. In order to utilize price-matching, a consumer had to: Continue Reading...

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