Category: News
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Traditional Retailers Get A Boost From A Most Unexpected Source…UPS/Fedex
UPS and Fedex have both announced rate increases for the coming year, but this year’s increases come with a little twist. Both carriers have announced that they will start using a “dimensional weight” freight rating system (a system that considers package density as well as weight). This new pricing structure is a game changer. The…
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Is Best Buy’s Showrooming Strategy Flawed?
About a year ago I blogged that “Showrooming is no longer a sideshow, but now the main event”. (Showrooming is the practice of evaluating an item at a retail outlet, and subsequently purchasing the item online for a much lower price.) In this blog I went to great pains to show that showrooming risk impacts…
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Retail Showrooming is Dead
According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Time to pop the champagne, right? Retail showrooming is a known margin killer and according to the IBM report, it now occurs at so such low levels, as to not constitute a measurable threat. So rest easy,…
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Brandoogle Launches Website
Brandoogle is pleased to announce the launch of its new website. This new, online portal provides users with a full overview of Brandoogle’s capabilities and cutting-edge software as well as highlighting the many challenges facing brand owners, retailers, and licensees in preserving online brand equity.