Tag Archives: blog

It’s Midnight on the internet…do you know where your brands are? The honest truth is, that for most of us, the answer is no. Like the naïve parents of teenage children, we don’t precisely know where brands are, but like to think that all is well. It’s not until the phone rings at one in Continue Reading...

There is no better place to witness the fall color season than Michigan. In my back yard I am extremely fortunate to have a number of large maples of different varieties that change into a cornucopia of colors during a six week period. The view is simply spectacular. That said, I am also very unfortunate Continue Reading...

Showrooming is no longer a sideshow. For C-Level executives it has become the main event. The extensive press coverage of the demise of Best Buy was a wake-up call for both brands and retailers. Showrooming is not just simply a nuisance, it can actually bring down a major retailer. The fact that both Target and Continue Reading...

“If Showrooming is so pervasive, why aren’t companies doing more to combat it?” This is a question we are hearing more and more. Companies, be it brands or retailers, realize that this problem is reaching epidemic proportions, yet seem to be doing little to change the dynamic. Why? We can’t manage what we don’t measure. Continue Reading...

That right. It’s coming. Showrooming is no longer just a minor business nuisance, it’s becoming a life altering change in the lives of traditional brick and mortar retailers. And they’re not taking this change sitting down. They’re coming out swinging. Brands that are involved in Showrooming will be shown the door by their top retail Continue Reading...

Showrooming isn’t technically a crime, but if you ask many of my clients they think it should be. Each year, showrooming costs retailers tens of millions in lost profits. Showrooming is when someone purchases a product online after researching it in a brick and mortar store. Last year, $42.3b was spent online and a large Continue Reading...

Brandoogle is pleased to announce the launch of its new website. This new, online portal provides users with a full overview of Brandoogle's capabilities and cutting-edge software as well as highlighting the many challenges facing brand owners, retailers, and licensees in preserving online brand equity. ...