Brandoogle Launches New Website
March, 2012 – Brandoogle is pleased to announce the launch of its new website. This new, online portal provides users with a full overview of Brandoogle’s capabilities and cutting-edge software as well as highlighting the many challenges facing brand owners, retailers, and licensees in preserving online brand equity.
Founder David Coleman hopes that the site will not only highlight the critical challenges facing online brand managers but encourage companies to take a proactive approach in online brand positioning. “We want our site to be a forum for sharing ideas and identifying emerging threats to brand equity. We want to educate retailers, licensees, and brand owners that there is a immediate and growing threat to their brand equity and that they need to take action,” says Coleman.
Coleman, a veteran brand management and supply chain executive with nearly two decades of experience, and his staff will also provide the site with regular commentaries, blog postings, and discussion topics which will illuminate issues relevant to brand executives.